Selasa, 15 Oktober 2013

How To Make Your Logo Professional

Logo design is often seen as an easy job, you just need to mix the graphic and the text, and voila, you have a Logo. In reality there’s a lot more to it, which makes the whole process of creating a logo or corporate identity is a challange.
but this would not be a big problem, if we follow the basic rules in design a logo. Here is the rules / step:




1.CREATE A GOOD DESIGN BRIEF
A Design Brief is a most important element that you need to prepare before you design a logo. As you know, the Logo is the quick representation of your company, so you need to make a good design brief to describe to the designer all thing they probably need to know about your company.




2.DEVELOP A CONCEPT
The creative part is your designer duty, but make sure that you and your designer have the same concept of the Logo Design. Make sure that you both are walk in the same line and make sure you will go to the same direction.

3.MAKE SURE TO GET MANY OPTIONS ON CONCEPT PHASE
It will make the whole process is more efficient and not wasting a time for you and your designer.

4.ALLWAYS ASK FOR A VECTOR FORMAT
Vector graphics allow a design to be infinitely scaled to any size without losing any quality, whereas raster images that are made up of pixels will distort and become blurred when the size is altered. A vector logo file can be used for any purpose, whether it’s for tiny use on a receipt, or as a huge vinyl banner on the side of a building.


5.IF NEEDED, ASK A BRAND GUIDELINES?
A brand guidelines document is like an instruction manual for your freshly baked logo, it tells you how it should be used and what best practices should be considered. For instance, the document might include details on what minimum dimensions the logo works at before becoming illegible, which version of the logo should be used on dark backgrounds and when it’s best to use the mono version.

That's it. I guess the rules are simple and easy to follow. Hope you'll get a great Logo for your company.

Tidak ada komentar:

Posting Komentar

SHARETHIS